Tech consultant for Olympia, Lacey, And Tumwater

FriendFeed is a service that let’s you combine all your social network profiles into one place and discuss them with people. It’s all about networking and Friend Feed is like networking on a big bag of crack. So if you are on Twitter & Plurk, why be on Friend Feed as well? Well FriendFeed has a ton of automation to it. You can be active on FriendFeed without even going to the site!

Now of course you have to go through the annoying process of setting everything up, but once you do you can be done with it. Yes it is a “Set it and forget it” situation if you want. You can have it post the RSS feeds from your band’s news site, your Twitter messages, and tons more. It puts all of them in one place, then streams it in a live real time feed, then let’s people comment on the link. So it’s like Plurk, but the threads are started by the stuff you do elsewhere on other websites.

So although you can just let it do it’s automated thing, you will get more out of it if you are active.  You can follow those who offer content you care about, comment on things that interest you, press the “like” link if you want to share others links into your feed, and basically network with others with interests in the type of music your band provides.

There are also “rooms” you can join to help find people that might be interested in your band. Music isn’t currently a major subject on Friend Feed, but it is growing fast. So don’t dismiss a room just because it only has one or two members. You may start the ball rolling for the room and will have established yourself when it does take off. Plus it doesn’t take any of your time if the room goes dead. Rooms only take up your time if they are active.

So Friend Feed is a way to just funnel all your social media activity in one place, but could also be another place to find and interact with potential fans. It is real easy to dismiss FriendFeed at first. In fact I wasn’t active at all for the first several months after signing up. I set everything and never really looked back. I’m not sure what happened, but I think one of my tech friends Robert Scoble is to blame. He talks to everyone and anyone who isn’t a retard. Because he has an insane amount of followers I ended up with tons of new connections just from following him on the site. Now Scoble is not a music industry person. He is a tech industry person, so he may not help bands or music industry types directly. He is just my example of how your account can suddenly take off and take you by surprise if you put a little time into it.

Now FriendFeed has become my favorite new social website lately. With it being so live, it can almost become like a chat room. I can ignore 75% of the stuff that flows by because I either have nothing to say or just don’t care. You don’t have to reply to everything. Be your own filter. Only pay attention to the things you think will help your band. So set it up to be just an automated archive or dive in with both feet and go nuts. But by all means follow me so I can help you through it all.

Follow me on FriendFeed: http://friendfeed.com/markcarras

What the hell is RSS? It is a way for you to get your band news out to more people. It will make your band’s website ten times more powerful. Trust me on this. There are some major label bands that have RSS feeds but are making some horrid mistakes.

Many people are starting to use RSS readers to put all of their online content on one page they can check in the morning. No one has time to check a few hundred websites before they go to that job they hate so much. RSS readers solve that problem by routing all the content into one place. Do you really care if they visit your site? Or is it more important that you get the information out? Make sure to use an RSS feed so people can get information about your band with as little hassle as possible. Now RSS is something that most bands do not understand at all. They always make one of three mistakes.

The first mistake is not giving up all the content in the RSS feed. Remember that it is more important for a band to get out the info than it is to get a website visit. Whatever software you use to run your site should have a section in the admin panel for RSS that will ask you if you want to give the RSS feed the entire article or just a sample. Give the entire article if you are a band that wants to get their information out to as many as possible.

The second mistake is not giving each article it’s own unique website address in the RSS feed. When going down the RSS feed, people will open up a tab of the articles they want to read later. If it just opens up to the main “News” section then people will not be able to find the information they want and will get frustrated. What if someone wants to email the article to a friend? Link to it on another website? Does your RSS feed give them a direct website address to the specific article? It really needs to!

The third mistake is that the RSS is not formated the same as the actual article. This will take a good content management system. The easiest one to work with is Word Press. It is the most common and so you will be able to get help with it pretty easy.

Now of course the most common mistake is to not have any RSS feed at all, but I won’t count that because any band smart enough to be reading this article  would not be making that mistake.  Of course if all you have is a MySpace page none of my articles will help you. So I’ll assume you didn’t make that mistake either. Some signed bands are even making that mistake. So very sad. Get a real site and get a good RSS feed.

So Plurk is a strange beast, but once you get hooked it is like a big bag of crack. I have only known of one person who gave it a real honest chance before giving up on it. That would be the hardest rockin’ programmer in the world…Mr DarkNemesis himself (RockMyMonkey.com & HeavyAsHell.com).Most people who give it a chance are hooked.

Now at first Plurk was looked at as a Twitter clone. I think once you have used both services enough, you will find they have many things that separate them. As far as bands and other music industry types are concerned I will keep it simple. Twitter is for getting a message out instantly to a ton of people at once. Plurk is for conversation. Imagine a band forum, but way more fluid and interactive. Plus a band forum keeps outsiders away. Plurk is part of a very large network, so if a band is conversing with all their fans through Plurk instead they will end up conversing with tons of potential new fans as well. It is about bringing in new people.

Now many people talk back and forth through Twitter, but there is a very large problem with doing that. it annoys the hell out of anyone who follows you that is not part of that specific conversation. Plurk totally separates new topics and threaded conversations. Now we host several official band forums at RockMyMonkey.com, but I honestly wish they would all leave us for something that would serve them better. Plurk would be so much better for a band if all the band members jumped in and got all their fans excited about it.

So Plurk should be a replacement for official band forums, but how else can it serve a band? Well, what if you only have one tech savy band member that wants to be social with the fans while on the road? There is a great mobile version of Plurk that works well on almost any mobile phone browser. Bored on the bus? Talk to the fans.

Now the important thing to remember for both Twitter and Plurk is to embed your profile into the sidebar of the official website, MySpace, and Facebook. This not only gets the message out to all your fans that you are on this exciting new social network, but it also kind of shows them what it’s all about.

So what about the smaller more unknown bands? Well interaction with fans is even more important for the unsigned and unknown. So it’s even more important you spread the widget mentioned above around. Not just to keep fans posted, but with Plurk casual conversation is more accepted. This helps you be more intimate with your fans while probably ending up with new fans at the same time (being part of a large network). I also notice that more traffic comes from links I post on Plurk than any other social network. Because of the more social aspect of Plurk, people are more likely to check out your stuff. So make sure and post links to news on your official site along with the casual conversation with your fans.

So Twitter is for getting a message out, but Plurk is for true interaction and conversation. Being more social with fans will help your band’s fanbase grow.

Most important of course is to follow me on Plurk.

http://www.plurk.com/MarkCarras