Bands

When doing promotion some band’s can get very pushy. It’s to the point where it hurts them more than helps them. Take a look at the social profiles of some unsigned bands. It will be “Check out our MySpace at _____” Followed by “Check out our MySpace at _______”, etc. After they do that 5 or 6 times they give up because they are not getting anything out of it. Well DUH! You keep sending out the same message. So no one is paying attention!

Try being more strategic about it. Try posting a link to a download a day for a week. Get people in the habit of going to your website once a day. Also, don’t make the mistake of saying it’s a download when it’s just a stream on MySpace. People hate that. They expected to be able to download it and if they can only listen to it at home in front of their computer you will only piss them off and they might not come back.

You don’t have to release a song every day. What about having a friend record one of your concerts. Then post a song a day from that show. What about just news? You can announce that you have new merch, new graphics done, a new band member, describe a new song you finished writing that day at practice, etc. Just make sure and not be too pushy with one message. People will get bored and start to ignore you. The less strategic you are the less impact your messages will have. If you wonder why people are ignoring you, this could be why.

Think of it as a show. What would happen if you played the same song over and over again at every show. Please get pretty bored with that one song. They want to hear an entire set. Same thing goes for your online profile. Give them a show!  There are two bands that do an amazing job at this. One is a band called Mongrel. Adam is a social media master. He is constantly giving fans and friends new information on the band and almost never posts the same thing twice.  Go to http://www.myspace.com/mongrel to check them out.

The other band that really does this well is the band Pure Hatred. No they are not some racist band. But they are far from being “Politically correct” either. In fact one of the ways they engage their fans is to post truly tasteless (but really funny) jokes on their social networking pages. Actually this is one specific band member, but it works to promote the band because people keep watching his profile to find out what the next joke is. Then when he needs to push his band people are actually paying attention. Keep them entertained and they will keep watching. Go to http://www.purehatred.com/about.htm to find out more about Pure Hatred.

BadMusic

So I have to confess something. I worked on this post for months. In fact most of the posts I put on this site are things that I have been working on for months. That is why I find it so frustrating when someone gets offended because they think the post is something that they JUST posted to Facebook or Twitter.  However you can also think of it this way. What was getting under my skin several months ago is still current. It is still being done!  That just proves how out of control the problem I am talking about is. So this was originally supposed to be a “Top Ten List” because people eat that stuff up. Everyone loves top ten lists. So I tried as hard as I could to come up with ten. I just couldn’t. Shocking as it seems there is only three basic terms the music industry (or at least my contacts) get wrong on a regular basis. The problem is that they get them wrong so often and so badly that it seems that there are hundreds of things they are embarrassing themselves with.   Now keep in mind that these are not all the things they mess up on when technology is concerned. This is only the terms they use incorrectly.

1. Viral
What is the root word here people? It comes from the word virus. Way too often a press agent will send out a press release of the band’s “viral video”. Meaning that any video online used to market the band is viral. WRONG! The video might “Go Viral”, but you can’t announce that right out the gate. That’s like having a Mission Accomplished banner behind a president years before anything was accomplished. When it spreads like a virus and has had millions of views, then it has “gone viral”. You look like some old grandpa that doesn’t get the inner webs when you say other wise.

2. Download/Stream
If the band has a new song up on MySpace it is not “up for download”. Instead say “Streaming now for free at their MySpace!” A download means the fans can end up with an MP3 they can play when offline. Try not to confuse the two so often. It makes you sound like an idiot.

3. Leaked
As in “The Fartknockers just leaked their latest single. If it comes from an official source it is not a leak. The label cannot leak something. Someone at the label can leak it without permission, but those people get fired don’t they?

Name This Band?

I read way too many band bio’s doing what I do for RockMyMonkey. After a few decades of doing so I have ended up with a few pet peeves about bad bios. If you read enough of these posts you will learn quickly what those are. The one I want o talk about this time though is name dropping bigger bands. No one cares, so stop that!

The most popular version of useless name dropping is where a band drops all the big bands they have played with. This means nothing. It means you paid a big bag of cash to get on a bigger stage. Yes this will get you in front of a bigger crowd and I am one of the very few people who supports this kind of “Pay To Play” model. It gets a band in front of more people and that is a good thing. Especially if that bigger band might have some crossover with their fanbase. But it means nothing about how good you are or what you sound like. It tells the person nothing as far as if your band will fit their publication or if that music fan will like your band. So just stop it!

There is also the band that name drops every popular band at the time under their influences. Which pretty much makes listing influences totally worthless. I have seen bands name drop the band Trouble when they sound more like Korn. Listing your influences is a great thing, but only if you are honest about it and only list those bands that would have a crossover of fans. Would fans of Slayer enjoy your Limp Bizkit style band? Probably not, but they might give you the beating you deserve. So maybe it’s not such a bad thing after all?

The third style of name dropping in a bio that needs to stop is listing a quote from a member of an established band. “Dave Mustaine said o the band, “Awesome. I love it!” when really what happened was that a friend of the band got backstage, that friend played 10 seconds of the band from their phone, Dave placated them to be nice and said what he needed to so the person would go away without hurt feelings. When I read these quotes it means nothing.

Stop name dropping. Just explain what the band sounds like. Be honest about your influences. Stick to the facts. Unless you suck that is enough. If you can’t find enough to say without the B.S. maybe your band is more interested in what is popular of cool than what kind of music is truly in your heart. There is a local band in Seattle that played full on mall-metal for well over a decade. It was horridly painful rap-core garbage. They went nowhere! Then about a year ago they switched to this doom/stoner style and their fanbase is growing at an insane pace. The band is exploding very fast and all they did was start being honest about what music was in their souls. Try that instead of name dropping.

Facebook Events

Are You Training People To Reject Your Invite?
I follow a ton of people from all over the world on most social networks. So I get invites to things all over the world. The problem is that I loose money on my music industry related activities already. So there is no way I am taking a private jet to your local club show. I know, what’s the harm when all I have to do is take a few seconds to click ignore on the event that was mass blasted to everyone on that persons list? Well, it’s kind of like when the “Are you sure you want to delete that” pop ups that our computers give us before hitting delete. Does anyone even pay any attention to them at all? I am so used to hitting that ok button that even if a part of my brain is questioning the deletion, my hand has already deleted the item before I can even save it. The same thing happens with your events. When I see that question of “Will you attend this event”, I hit no before I even stop to check the location. I click that no button before I even look to see what that event is.

Why Did You Promote The Event On Facebook?
Because everyone just blasts everything to everyone, everyone is jaded to the event invites. So no one really pays any attention to them at all. Sure your best friend will click yes. Your girlfriend will click yes. Your bandmates will mostly click yes (sorry but your drummer is dumber than a rock and doesn’t get it), but will this improve attendance? Not one bit. You will be lucky to get one person to attend that would not have attended otherwise. Wasn’t that the point? To get more people to show up than who would have otherwise? Then stop blasting it to everyone because you are training people to reject your events without even thinking about it. It is a knee jerk reaction because of the constant blasts we all get from every band from all over the world.

Have You Ever Even Mentioned The State Or City?
Most band’s don’t even mention the state or city. So I have rejected events and found out later it was a local show at a club I had never heard of before. At least list the state and city or your event post failed right out of the gate.

It’s Not All Bad News
So is this nothing but bad news? No. You can stop it. We all need to do our part to stop people from blasting everyone for an event that only 10% of their followers are even capable of attending. Most of the social networks have a way of selecting only the people from your area. Can we start a campaign to not just click no, but to say why in the comments. When an online friend invites you to an event in another state or country, link to this article. Or you can just type “Stop inviting people from out of state, it hurts us non-spamming bands jerkface!” Ok, make up your own line if you want. I just think it would be funny if EVERYONE started using that one. If they don’t list the city and state post that you have no idea what part of the world the event is at and that is why you will not attend. It will take more of an effort than most will be able to muster, but if enough of us do this we can change the pattern and maybe a few habits. Or maybe this is just a way for your band to rise above the rest?

Sexual Chocolate

Ok, so as a follow up to my “Top Ten Worst band names Ever!” post, here is my top 10 tips to a good band name. I figured it was only fair since there might be a few of you second guessing calling yourselves “I went To The Store To Buy A Grape For Lunch”. Please notice that I am calling these tips and not rules. Why? Because rules are made to be broken. Tips are something to consider. So sure there will be exceptions. I know there are great bands that defy these tips. That is why they are just tips. Not rules. For the most part however, they hold true and should be strongly considered.

1. Keep it short.
Although a one word band name will most likely end up with you in court with ten million other unimaginative losers who thought of the same band name, you don’t want anything too long. Two words is a little more safe, but three words is the limit! Anymore than three words and your band name is very likely a inside joke that will get old very fast and most won’t even get. This will cause most people to just dismiss your band before they even hear the first note. You say the band isn’t serious anyways? Most of the greatest bands around were started off as just something to pass the time. So make sure the band name isn’t something you will think of as a curse when things shockingly get serious.

2. Can You Chant It?
Try chanting the name Slayer. Pretty easy eh? Now try chanting any of the bands from my worst band names list. Sucks, don’t it? Even if you are playing to 100 friends at the local tavern, you will want a name that will remain fun to chant for years to come.

3. Is it taken already?
Check every source you can. Check Amazon to make sure there isn’t a cd from a band with that name. Then check Wikipedia. Then check MySpace music section. If you are a Metal band check Metal-Archives. They have a database of Metal bands that is so big it is ridiculous. Check Cd Baby too. Then check to see if you can get the dot com domain. If you can’t get the dot com website don’t bother. Once you check all of those, grab those spaces as soon as you can before someone else does!

4. What Does It Say About The Band?
I hate to reference Slayer so often, but what does that name say about the band? They are going to slay! You know right off the bat they they are not some wimpy acoustic folk band. There was a local band around the Seattle area in the 90′s called Forced Entry. What does that say about the band? What does Trans-Siberian Orchestra say about that band? With that you know it is going to be some epic music with some really well thought out arrangements. You know that there is going to be some really great orchestral instrumentation. Pick a name that sends the right message for the band.

5. Make sure it doesn’t sound like that other band
So if you have a band name that confuses people into thinking you are another band, you will get some pretty ticked off people showing up at your concerts. Imagine if a band was called something like “Epic Nirvana”? Or how about “Anthrax Exodus”? That last name might be good for a Thrash Metal tribute band, but otherwise it would suck the taint of a dead pigeon (if a pigeon has a taint)!

6. Don’t use any brand names
It might be funny to name yourselves “Microsoft Blue Screen” for awhile, but the joke will get old when the lawyers come knocking at your door.

7. Enough with the name dropping!
I have seen a trend where bands will use a famous actress or actor in their band name. Stop it! It makes it hard for your fans and friends to find you on the internet because all they will find is that actress. It also might land you in court. Plus, joke names get old really quick.

8. No swear words
Notice how many of these rules could be reduced down to a rule of “No joke names”? They get old real quick and create more problems than they are worth. You will have a hard time putting up flyers, coming up in search engines, getting on even the local band radio shows, or even sometimes getting shows.

9. Think about search engines
In this day and age you need to think about search engines. Do you have at least one word that will help your band own that “phrase” in search? I have to say that I thought the band name Arkaea was stupid at first. Then I started putting it into search engines to research for an interview with the band. They always came up first because it isn’t a real word. They made the word up so they wouldn’t have to compete with anyone in any way. Smart guys I have to say.

10. Can fans spell it?
Yes, I know I just gave the band Arkaea points for coming up with a name that gets great Google juice, but I have to look up Fear Factory every time to remember how to spell the damn thing! Your band won’t have that reference, so make sure people can spell it!

Now I know that if you try to think of a band name that fits all these tips you will drive yourself crazy. That’s ok. A little insanity has done Ozzy well, right? Seriously, if you have the imagination to write great songs this should not be a problem. I remember a few years ago people started complaining that all the good website domain names were taken. Since then my wife and myself have grabbed RockMyMonkey.com, HeavyAsHell.com, QueenOfCheese.com and many others. If you have the imagination it will happen. If you can’t pull off a good name, you don’t have what it takes to write great music anyways. This is the first test. Will you pass?

Wyld Stallyns

A band name is a tricky thing I know. First off you need something that hasn’t been taken yet. The best one word band names were taken a couple decades ago. Slayer, Bitch, Overkill, Motorhead, and many more. A band with imagination however can still come up with something cool. Look at Goatwhore! That has to be one of the best band names in history and they have only been around since 1997!

So what makes a great band name? Look for another top ten list coming very soon to this blog! Until then here are the Top Ten Worst Band Names EVER! In case you think I made any of these horrid names up, I have linked to the websites of each and every one of them. Enjoy?

1. Iwrestledabearonce
Ok, I have no issue with the gay connection. Rob Halford is gay and one of the coolest people I have ever had the pleasure to interview. But that is more like a sentence than a band name. Try and chant their name for a few seconds and then try and chant Slayer and see which one roles off the tongue better.

2. Scary Kids Scaring Kids
Why not just be Scary Kids? This name is just plain retarded. It shows zero imagination and that is something a band might need people to believe they actually have.

3. Horse the Band
Ok, so the band name Horse was already taken? Why not something like “Horse Rider” or Horse Trainer” or “Horse Lover”? Now that last one I might be able to believe.

4. I Set My Friends On Fire
Really? Now this could be used as a cd title and no one would have said anything. Sure it’s about as stupid as it gets but it sounds like a cd title. Not a band name.

5. Attack Attack!
Ok, so if a band name you want has already been taken, just repeat it until you can claim it as yours? If this band was talented at all they could have come up with a better name.

6. The Devil Wears Prada
Now I interviewed this band a few weeks ago and even they regret the name. While many may get the message of anti-materialism, most will just think they named themselves after a stupid chick flick.

7. The Number Twelve Looks Like You
I understand that this is a name taken from the title of an episode of the The Twilight Zone. But it is still lame as hell. This is another one that might pass off as a really weak cd title. As a band name it just smells like yesterdays diapers.

8. Circle Takes the Square
Seriously? They named themselves after a cliche from a game show my grandma used to watch? A band name should make a statement and this band obviously wants you to know they both suck and blow.

9. See You Next Tuesday
Yes I know that this is a reference to C U Next Tuesday. Which spells out the word you never call a female unless you really want to piss her off. Most of the bands on this list have a band name that would make a worthless cd title, this band name would have made a great cd title. It’s just a bad band name.

10. Starring Janet Leigh
Have we run out of ideas this bad? Really? Do I even have to say why this band name screams a lack of the same imagination that is required to make good music?

There are a few key things to remember though. First off, the very top should have “FOR IMMEDIATE RELEASE”. Yeah, I know it looks silly to do that in all caps but it is one of the many music industry standards none of us seem to have the power to stop. Put the date directly underneath that. Both of those should be in standard size text.

Second thing is to put the headline in bold and in larger text than anything else. Keep it short, sensationalistic, but honest and factual.

Third, put the body of your message. Most press releases I read blow so many proverbial flowers up the artists butt that I can’t help but dismiss the entire press release. I only read about 10% of the ones sent to me at best. So try to keep yours interesting, but full of information about your band. Most of the press releases contain zero information about the band. It drives me nuts!

Fourth thing is to put three pound signs (the tic tac toe symbol that is on the number 3 key) at the end of the information you want made public.

Lastly you can put any other information you want only press people to see. Like if you have a website to download the cd, get high rez images, or anything else. Under all of that put your name, address, phone, fax (if you have one of your own), an email address they can contact you at for further questions.

Keep your press release short, but detailed. Make it clear right away what style of music you play. In the world of Internet journalism your press release will hit the trash bin quickly if you don’t make it clear right away that the artist fits their format. We don’t want to tread through a ton of weak adjectives to find out the band plays polka. Don’t just describe the sound! That makes us think you are trying to hide something…like they play polka. Don’t tell the band’s entire life story, but cram in the important facts so they fly rapid fire when the press release is being vetted. Add links to video, graphics, and whatever else that the press can use to “pretty” up the posting.

Good luck. You’re going to need it.

How will I pick which ones to RT? Well I have a few rules. To keep track of people playing this new game of sorts I ask that you use one hash tag #RTtuesday. I also ask that you put @MarkCarras in there so I can just go to that section of my profile. Third, I only care about tweets about music. Guitar based music to be exact. This can be bands wanting their websites promoted, news stories about a band you love, a music video on YouTube (or some other known video hosting location), an article on your website about a band, or whatever else. Just as long as it is about music. No websites whose main purpose is to sell though. That’s not an article or helping a band. It’s spam and I don’t care about that crap.

I know I haven’t been doing #musicmonday or #followfriday much, but to be honest I notice almost nothing from those days. People have become jaded about them. They will pimp out a friends profile, but how many follow someone because of that? Because #RTtuesday is about compelling content I think people will care much more. So who’s in?

Ok, I talked about this once before, but I didn’t go into direct detail about why the 360 deal is so bad and anti artist. Last time was more about opinion. So here I will try to not only explain it all, but maybe show a more clear picture of why this is so bad for artists. First let me explain how things used to be done.

The old way record companies would do business was to sign a new band to a record deal where they would a huge advance and give the band a percentage of the profits for their cd sales. Sounds good right? Well, it does until you really look at what that means. Say for example you are given a loan of 500,000.00 for your business. Now let’s say that instead of you taking that money from the bank and spending it on the things you think your business needs to become profitable, the bank spends the money. They spend your loan and you pay it back. Pretty weak eh? It gets worse. The band’s not only have to pay back money the label spent, but while the label keeps 90% of the profits the band pays back the loan with their 10% cut. So out of that $20 a fan pays for a cd, the band gets nothing until they pay back every penny the label spent to promote them. Because the loan is being paid back with only ten percent of the profits, it takes decades for even well established bands. In the old days a great majority of bands would never see a single penny from any cd sales. It just didn’t happen. Unless a band went multi-platinum they never got a slice of that pie. Sometimes even bands with hit videos being run into the ground every day on MTV ended up in debt to their label.

So how did the band’s survive if they never made money from cd sales? For decades band’s survived strictly from touring and merchandise. Without those two sources of money most of your favorite bands would have never made it past album one. We are talking about less than one percent of the band’s that get that ever elusive record deal would have never made it without touring and merchandise money being all theirs. If a band made it over that hill to where they did make money from the cd, it was called “artist development”.

The 360 deal changes that! The 360 deal says that the poor record company isn’t making enough by taking every penny of 99.99% of every cd sale. Now they get a good chunk of the merchandise and touring as well. Artist development is now thrown out the window. If a band doesn’t become a major break out success right away they just disappear. The label own their ass until they pay off that “advance” (that’s really a loan), so they can’t do anything until that happens. It used to be that a band could at least tour like crazy if they wanted out of their unfair contract. Just keep touring until the label is willing to negotiate. Now even playing a show is under the contract. So the only thing they can do is break up.

So please encourage your favorite band to never sign a 360 deal. I hear Fat Wreck Chords like to talk smack about the 360 deal, so I love them for that. If you know of a label that is willing to stand against the 360 deal please let me know so I can love them too.

This weeks question is when do you follow people back. Myself I follow back anyone who makes it clear they enjoy heavy music. This can be made clear from the bio, user name, avatar, profile background, looking at your Twitter messages, or by sending me a Twitter message telling me your favorite three bands. I’m not too picky about how you get the message out. If you at least make the effort to lie to me, I will follow you back. You would be amazed at how few even try to trick me into following them back. This works very well for me. Here are what some others have said…

metalross i follow back everyone unless they post hundreds of tweets in a row, then i unfollow them

Pubrockercom I follow everyone back. when they post too much stupid crap or too many links (just advertising w/o personality) I delete them.

deathisgain713 Like mindedness. Metal, design, etc. I don’t need to follow 500 people to tell me how to make money at twitter.