Would You Pay For Social Networking?

Money

Money

So this question was posed on Facebook recently by the ever so awesome folks at Social Blade. What I liked about the question was that it was so vague. It made a horrid question for Facebook, because it made such an awesome question to answer in blog form.

Full credit for the inspiration of this post goes to Erin of Social Blade though.

So let’s dive into this question first by asking the questions that it ignores. Most importantly is what part of Social Networking are we talking about? Social Networking is a pretty massive thing. It’s like saying that computers are evil. Sure there is a ton of evil connected to computers, but there is a ton of good too. There are tons of elements within social networking that I feel should never be paid for, but there are other services within that that should totally be paid for. It’s all a question of what you consider to be part of social networking.

The Sites Themselves
So sites like Twitter, Facebook, MySpace, Digg, Mixx, Reddit, etc should never be paid for. If they can’t figure out how to make a profit from the tons of eyeballs they need to just shut their proverbial doors. They can charge for advertising of all different types. They can charge for not showing any ads, they can charge for features on a profile that do not directly affect the voting algorithm, they can charge for access to some of the analytics (if they are careful), they can charge for access to their API, sites like Twitter and Facebook can charge for extra features on business related pages, they can charge for conferences, they can charge for merch, and I could go on forever. The truth is that there are endless ways they can make money without charging for the basic services. For the most part they need to stay free or their integrity will be questioned.

API run services
I have always thought that websites should be charged for access to another websites API. Then services that run off of the API can be more dependable as well as more powerful. This would also make it more understandable for the API dependent services to charge their users. If an API does something that saves me some time and makes my business more efficient, I have zero problem with some $5 a month charge. $5 a month times a few thousand users adds up pretty fast. Make that a few million users and that service can make insane amounts of money.

Pro Run Social Media Accounts
As a person who gets paid to run some of the social networking accounts of my clients, I must insist that I get paid for the work I do. Would I pay for someone to run my accounts? At this point I think it might make people question my integrity. However, if you had an a-list band, ran a shoe store, had a HVAC company, or had a major motion picture opening soon, you would be stupid to not hire someone to handle that for you. You have more important things to do. Plus, someone like me will be able to do it better than you since you have so little experience in this. Since I sit around all day and do nothing but this, I am going to be able to do it better and more efficiently. Most of us can cut meat up, but hire a butcher and they will show you how a pro does it.

In closing
So there are elements of social networking that you should NEVER pay for, but there are things you SHOULD pay for as well. You have to use a little common sense to pick which is which. If you have questions, ask an expert. That is what they are there for. No, really… ASK ME!