Top Ten Rules Of A Good Domain

Domain

Domain

Most bands don’t start off as serious. But many bands start off as a joke to do on the weekends (or just something to do in college), but end up having enough chemistry to become a hundred times bigger than ever planned. So even if this is “just for fun” you should keep in min that it may end up being a curse that follows you for life. Most of the legendary bands were started as “just for fun”.

1. Dot com is best
If you can get the website with the dot com that is best. Net is good if a squatter steals the com. The squatter site will not rank as high because it is a squatter site. If you can spell your band’s (or company’s) name by including the domain sufix, that can be good as well. As in Carr.as because someone else (not connected to me) already has Carras.com. That is known as a domain hack.

2. The shorter the better
The shorter the domain name the better. So if you can’t get Slayer.com don’t use MySlayerWebsiteOnline.com instead. Find another band name.

3. No dashes
If your band name is Stupid Twats, don’t get the domain name Stupid-Twats.com. Stick with stupidtwats.com instead. If that is taken try stupidtwatsofficial.com or stupidtwatsonline.com instead. The dash is very bad.

4. Make it easy to spell
I once had the domain name AbrasiveRock.com I love the domain, but so many people were constantly asking how to spell it. Some of them highly educated. So I changed the site to RockMyMonkey.com just because it was easier to spell. I haven’t had a problem since.

5. Stay Away From Numbers
If your band name is Priority One you will have some issues. Is the domain priorityone.com or priority1.com? Also stay away from words that can be spelled in several different ways. It causes the same issues.


6. Is It Marketable?
If you passed a billboard with this name on it, how quickly would you remember it after you drive by?

7. Search Engine friendly?
When Raymond and Christian (both ex-Fear Factory) wanted to start another band they wanted a name that would show up on Google really well. So they made up a word. Almost instantly when they launched their website it got top ranking fo that search term. So try to stay away from words were there is tough competition for those Google search terms. You want top ranking when people are searching for you.

8. Make Your Band Name Your Website!
Ok, not everyone will be able to do this. Nevermore will never get Nevermore.com I doubt that Overkill will ever get Overkill.com, but if you can get your band name as the website address do your best to do that. If not, try to get as close to that as you can.

9. Stay Clear Of Copyright Issues
Don’t try to be too cleaver by using a known brand within your website or band name. This can cause legal issues later. Plus lame jokes like this get really old if the band takes off. Ask the band The Devil Wears Prada about this self inflicted curse.

10. Don’t be “Inside Baseball”
Do not use inside jokes. Do not reference things that the majority of people will understand. Many bands may claim when they are young that they don’t want to be some big sell out band. Well you can say you want to stay in the small dirty clubs all you want, but the truth is that bands that stay at that level too long don’t stay around as long. Your family (you will have one someday) will need to eat and they need a roof over their heads when you are on the road. So don’t pick a website name that will hold back the mainstream crowd from your band or website.