Has flipping off the camera become the new brick wall?

Middle Finger

Middle Finger

Ok, to be clear I am not the least bit offended by people flipping the bird. In fact just the opposite. I’m bored. I’m jaded. I’m thinking it has become so standard that it is the uniform metalheads have tried so hard to avoid. It has become the proverbial “brick wall promo shot“. Think about how many bands take promo shots in front of a brick wall. It is the worst cliche and there have even been several blogs devoted to making fun of bands with brick wall promo shots. Why? Because it shows a major lack of imagination. How do you expect your band to stand out from the crowd if you are doing the same thing as every band out there? Doing a promo shot in front of a brick wall just screams “I don’t want to stand out from the crowd and my band has nothing new to offer!” Seriously, before you read the rest of this article, CLICK HERE and check out some great examples of what I am talking about.

Well, I say that flipping off the camera has become the same thing. One of the major rules I have learned in life is that if you want to stand out from the crowd you need to stop doing what every other band is doing. If the popular trend is stuck doing one thing, do something else. When the late Ronnie James Dio started throwing the devil horns at shows so many decades ago, no one was doing that. It made him stick out like nothing else. In the early 90′s there was a very select few bands that did the extreme vocal in metal. It was rare enough that the few bands that did it were able to find a unique way of doing it and they all stuck out. Now I could play 20 bands in a row and have extreme metal fans not recognize a single song. Why? They are all doing the same thing and they don’t stick out at all!

I get it, it’s a rebel thing. You are showing that you stand against the status quo. But that is the problem. You are following that status quo! It’s not a rebel thing if everyone is doing it. It is the status quo! It is that uniform we all claim to hate. Think about the legends that truly stand out in metal. I mean the ones that have lasted more than a couple decades and are able to earn a respectable living at what they do. Everyone of them have something in common. They were able to be unique enough to stand out from the crowd. So think really hard about the next time someone sticks a camera in your bands face. What will you do to make that image stick in peoples minds? What will make that photo stand out from all the rest? Make that one unique thing the first thing people notice when they see photos of your band. It is your new calling card. Leave the unimaginative cliches to the unimaginative.