The problem with causes on Facebook
- January 3rd, 2010
- Posted in rant . Tech
- By Mark Carras
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The problem with causes on Facebook

Facebook Groups
People see a group that stands for something they believe in and they just click a button and join right up. It is so easy that they put almost no thought into it. Why is that a bad thing? Well, they put so little thought into joining that joining is all they ever do. There are fan pages with thousands of members and a dead wall! I joined Facebook to network and communicate. There won’t be much communication on a fan page with a dead wall. It does better for the cause for me to just post an update stating my belief. Why is it better to NOT join the group or fan page? Well, think about that dead wall. If a cause has a dead wall it makes the cause look weak. It shows that the people that believe in that cause are lazy and will not do much more than click a link to join a Facebook group. It let’s the enemy know that the group in no threat. Where as if you just post an update stating your thoughts on the case, it just opens up communication. No dead wall to let the enemy know it is a dead cause to be dismissed.
So just because I don’t join your fan page for “Pull up your pants you look like a douche”, doesn’t mean I’m going to start walking around with my pants below my waist looking like a homeless bum. It just means I would rather not remind the enemy that people against the homeless bum look are apathetic. So no matter how serious or comical your group or fan page is, do not bother to send me an invite. I believe enough in the cause to NOT join!