Why is Follow Friday important on Twitter?

Friday, March 13th, 2009
by Mark Carras

So why is #followfriday on Twitter so important? How can you get the most out of it? Many use it to find people to blind follow. If I say #followfriday @darknemesis618 but don’t give you any reason, why should you care? Many will follow Keith, but will he get quality followers? Now if I said “#followfriday @DarkNemesis618 because he is a great programmer and fan of hard rock, metal, and punk.” That would mean something! That is the proper way to do a #followfriday in my opinion.

Now why go through the trouble of doing #followfriday this way? Sure the spammers just want to blindly follow anyone who will follow them back. They know that in marketing you almost always get a one percent reaction. So for them it’s just a numbers game. Your band should only want people that might be interested in your music. So if you can get the people in your network to post a #followfriday featuring your account, you get your target audience. I have said it many times before that getting the word out on your band is all about target audience. Twitter is a social thing and in most cases if you scratch peoples proverbial back, they will scratch your back in return. So pimping out other peoples account and recommending them can get them to do the same for you. Helping others in this way gets you not only more followers but more quality followers.

#followfriday is a great thing that can really help you if done right. Feel free to give me a #followFriday and if I can tell you love heavy music I will do my best to give you a #followFriday in return. That’s how it’s done. Next week I will follow up this by ranking my top 100 Twitter users. Yup, 100 #followFridays at once. Beat that!