So yesterday I talked about why search tags are so important and why you should never be lazy about them, but how often should you update your site? Well, first off you need to know one thing. Google loves blogs. Don’t think of a blog in the standard way. Think of it as a content management system. Now I must beg you to not use the crappy MySpace Blogs. They are not search engine friendly, don’t have good RSS feeds, and just suck overall. They are the worst blog systems on the Internet. If you are going to blog from MySpace then you don’t care enough to even read my articles. Just give up and enjoy your burger job you lazy piece of crap!

So what bog should you use for your band updates? Well, this site is done with Word Press and it is very search engine friendly. Google owns Blogger, so you know that is going to be logged into their search engine. Those are the two best for what a band needs. Now I must mention some advice I currently do not follow yet myself. I was recently informed by Pamela Weir that I was not using “search engine friendly urls”. At first I didn’t get it to be honest. It seems that in the control panel of Word Press you have the option of having either nice short url’s or search engine friendly urls. I picked the wrong one when setting this thing up, so now when I switch I have to set up a bunch of re-directs so links back to these articles work. So I will be fixing that this weekend I hope. So make sure you have search engine friendly urls. This would mean that the headline is part of the web address.

Now how often to post? Well, this is all about new people finding your band. Post often. In fact post as often as you can. If you can get into the habit of posting at least once a day it would be a good habit. Why? Because Google loves blogs. The more pages, the more words for the Google bot to log in. The more words Google has loggged into their search engine that are connected to your site the better the chances a search result will link to your bands website.

So it can do amazing things for your search engine results to run a daily blog. I know you think most will not care that the band didn’t practice today but instead just hit the local Taco Bell, grabbed some brews, and hung out and watched the football game together. However, think of all the key words I had in that one sentence alone! If you can post 300-400 words a day it will get your band a ton more traffic. More trafic means more fans. More fans equals pure awesomeness…right? So get blogging already!